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Artisan Bakery Paul steps outside London to Oxford

By James Russell: Artisan Bakery Paul steps outside London to Oxford

October 28, 2014

On Monday 8 December, French artisan bakery and patisserie, PAUL, is opening its first shop outside  London as the initial stage of a brand roll-out that will see a further five openings in 2015.

The bakery in Oxford will take PAUL’s total number of UK sites up to 31 and will create 20 new jobs when it opens on the high street at the beginning of December.

PAUL’s signature range of breads will be baked fresh on site each day, including the award-winning Six-Cereals Bread (400g) that recently won the Tiptree World Bread Gold Recognition Award 2014 (wholegrain category).

The brand’s famous selection of pâtisserie, viennoiserie, gourmet salads and sandwiches will also be available to buy in the shop, alongside freshly-brewed coffee and a new range of Christmas and hot seasonal products including soups, croques and pizzas.

Jean-Michel Orieux, Chief Executive of PAUL UK comments: “Oxford is the ideal location for our first bakery outside London as we believe it has a wonderful balance of cultural heritage, a well established local community, and vibrant economic and tourism activity which can clearly embrace the growth of our business.

“We think that PAUL will be a great addition to the busy High Street and that the people of the area will enjoy our exclusive range of traditional, hand-crafted bakery and fine pâtisserie products.”

PAUL Oxford, 138 High Street, Oxford, OX1 4DN

For more information click here

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