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UK’s first gluten and wheat free frozen donuts

By James Russell: UK’s first gluten and wheat free frozen donuts

September 8, 2014

Food service operators – including coffee shops – will certainly want to check out the UK’s first gluten and wheat free frozen donuts which are being launched by brand Feel Free for Gluten Free, following fantastic feedback from samplings at July’s Allergy & Free From Show in London.

Sally Allister, Managing Director of Feel Free for Gluten Free, said:

“I’m thrilled to be launching the UK’s first readily available gluten and wheat free donuts!

Coeliacs ecstatic at tasting their first donut in years

“When we sampled our donuts at the Allergy Show, the response was staggering. We knew we had a good product and felt confident people would like it, but weren’t prepared for the ecstasy some coeliacs felt at tasting their first donut in years.

“Donuts are a bakery product that many people on a gluten or wheat free diet have previously had to go without. With donuts in the top three of core bakery products, it’s not fair that they should miss out and I’m delighted that we are the first to launch a free from equivalent.

An alternative for food service customers – and their customers

“Our packs of individually wrapped frozen donuts give our food service customers an alternative to the ubiquitous gluten free chocolate brownie. I’m certain gluten and wheat free diners will welcome the option of having a donut with their coffee while eating out and about; it’s something that certainly isn’t readily available at the moment.

“The donuts are made to my own recipe which uses potato and rice starch. The result is a donut like those on offer at fun fairs or at seaside resorts – that’s what visitors to the Allergy Show told us anyway.”

Packs of 12 individually wrapped donuts

Feel Free For Gluten Free’s new donuts are sugared ring donuts. For food service customers they are conveniently sold in packs of 12 individually wrapped donuts. They can be kept frozen for up to six months and are easy to thaw and refresh.

The donuts are available to order now. For more information and to discuss costs, email hello@feelfreefoods.co.uk or call the Feel Free team on 08081 290 261. Samples are also available on request.

To find out more about Feel Free for Gluten Free’s new frozen donuts, visit their website www.feelfreefoods.co.uk or call 08081 290 261.

About Feel Free for Gluten Free

Feel Free for Gluten Free is the main brand of Yorkshire based Gluten Free Foods (York) Ltd.

The company was started up by Managing Director Sally Allister in 2004 following her own experiences of living a gluten free lifestyle. A diagnosed coeliac, Sally understands the demand for high quality, great tasting products made without wheat and gluten.

Feel Free for Gluten Free offer both frozen and ambient ranges. Their savoury items include pies, quickes and pasties, Italian ready meals, spring rolls, samosas and a corn pasta range. Their sweet bakery range offers classic British desserts including lemon meringue pie and bakewell tart. They also have a home baking range made up of several baking mixes, a multipurpose flour and ready to roll shortcrust pastry. They also have a breakfast range of granolas and granola bars. More products are due to launch later this year.

Products in the Feel Free for Gluten Free range have been developed using only the finest naturally gluten free ingredients.

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