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TGI Fridays on the ‘Pulse’ with new app

By James Russell: TGI Fridays on the ‘Pulse’ with new app

September 10, 2014

Following on from its successful launch in April of ‘Pulse’, a social platform which allows team members to connect and communicate with each other, TGI Fridays is now launching the tool in a mobile app version.

Facebook for Fridays

Much like a ‘Facebook for Fridays’, the platform allows members of the ‘Fridays Family’ to post pictures, tell other members what they are up to, and communicate with everyone in the family.

Since launch, over half of team members at Friday’s have used the desktop platform, which has received 250,000 views in just three months.

In order to make accessing Pulse even easier for team members, Fridays is now launching a mobile Pulse app.

Encourages great stories and experiences

Recognition for team members is of one of the key aspects of the ‘Fridays Family’, and the platform enables and encourages team members to upload great stories and memorable guest and team experiences. So far over 1,500 pieces of recognition, support and encouragement have been posted, along with 2,500 photos. This is set to expand with the launch of the mobile app on 4 September.

Jacqui McManus, Director of Culture and People Development at Fridays said: “Pulse was a way of helping the entire Friday’s family easily communicate with each other. Having witnessed the huge success of the desktop platform, we decided as a company to invest in a Pulse mobile app to make it even easier for team members to access it and take advantage of its benefits.”

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