On Thursday 25 September, Taco Bell – the world’s largest Mexican-inspired restaurant chain –buzzing Ecclesall Road in Sheffield. Bringing its famous tacos, burritos and quesadillas, Taco Bell has pulled out all the stops with this state-of-the-art, 80-seat, dual-floor restaurant with free Wifi and mobile charging stations.
Restaurant design is first of its kind globally
The restaurant design is the first of its kind globally, and marries a youthful, urban look with influences from Mexico and California, bringing a spot of sunshine to the streets of south Yorkshire and encouraging customers to ‘Live Más’ or ‘get more out of life’.
This will also be the first Taco Bell restaurant in Europe to have an open kitchen, where the dining room and kitchen are separated by a glass window in order to showcase the ‘food theatre’. Diners will have a view into the kitchen and both team members and ingredients will be on display as everything is made to order.
Something new for customers
Customers can look forward to trying something new, with delicious, made- to-order classics like Crunchy Tacos, Crunchwrap Supremes, Grilled Stuft Burritos and Chicken Quesadillas, along with exclusive UK menu items including seasoned Mexican fries and Churros with chocolate sauce.
The brand has more than 50 years of experience as the market leader in Mexican-inspired food, and with it brings a reputation for quality ingredients, competitive prices and first-rate customer service. The restaurant will also be a positive addition to the local community, so far creating around 30 new career opportunities in the area.
Great location for Taco Bell
Nick Dawson, General Manager, Taco Bell UK & Europe, said:
“Over recent years we’ve had fans from numerous cities across the UK requesting a Taco Bell on their High Street, and Sheffield was high up on the list of demand. As the UK’s fifth largest city, with a huge student population, Sheffield is a great location for Taco Bell and we are proud to be partnering with our franchisee Northgate Fast Foods to add a new flavour to the restaurant options in the city.
“Customers want choice, and Taco Bell brings something different to the High Street, as well as customers’ taste buds, creating an experience and relationship that goes beyond food.”
One of the biggest QSR brands in the USA
Part of Yum! Brands, the world’s largest restaurant company, Taco Bell is one of the biggest quick service restaurant brands in the United States, serving more than 2 billion customers each year in the US and selling more than 2 billion tacos and 1.5 billion burritos in the process.
This latest move onto the UK High Street kicks off the brand’s wider expansion plans in the UK and internationally over the coming years. Currently, there are approximately 6,000 Taco Bell restaurants in the United States and more than 250 restaurants outside the United States. In addition to Sheffield, the UK currently has three Taco Bell concessions in food courts in Lakeside, Basildon and Arndale Manchester, and Yum! is optimistic about the long–term potential of growing Taco Bell in the UK.
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About Taco Bell UK
Taco Bell Corp., a subsidiary of Yum! Brands, Inc.,is the world’s leading Mexican-inspired quick service restaurant. Founded in 1962 by former US Marine Glen Bell in Downey California, Taco Bell proudly serves made to order and customizable tacos, burritos, and other Mexican specialties to over 36 million customers weekly across the globe. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell®Foundation for Teens™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States and continue to grow with over 250 restaurants internationally including Latin America, Europe, and Asia.