The Best Breakfast Awards are returning for a second year, following a successful launch which saw over 250 foodservice venues enter their breakfast dishes. The awards take place as part of the celebrations in Breakfast Week 2015 (25- 31 January).
Register to win
With 104.7 million breakfasts eaten outside the home, organiser HGCA is encouraging venues across the UK to register their breakfasts to be in with a chance of winning. Eateries can enter one dish within each of the two categories, hot or cold, by simply visiting www.shakeupyourwakeup.com (open from 1st October 2014). The entries will be voted for by the public and winners will be announced during Breakfast Week. Public voting will run from 1 December 2014 through to 18 January 2015.
‘extended our breakfast hours’
Keith Gurney from The Tavern Company, overall winner of last’s year’s awards, said: “We entered the Best Breakfast Awards after hearing about it on the local radio. It was a great way to get our valued customers to show their appreciation for our breakfast menu and we were delighted with the local support we had. We had some great media coverage after the event and we’ve now even extended our breakfast hours.”
Growing out of home market for breakfast
Karen Levy from organiser HGCA said: “The Best Breakfast Awards were a great success and highlight the growing out of the home market for breakfast. We are excited to be running the awards for a second year and look forward to receiving entries from even more venues this year!”
Breakfast Week aims to celebrate and raise awareness of the importance of breakfast. In addition to the awards, foodservice companies can also get involved by running competitions and promotions, highlighting local suppliers, holding tasting sessions and arranging events in the local community in celebration of the week.
For more information about Breakfast Week, the Best Breakfast Awards and how to get involved click here
About Breakfast Week
Breakfast Week (25 – 31 January 2015) is now in its 16th year and aims to raise awareness of the importance of eating breakfast.
The campaign is organised by HGCA, which is the cereals and oilseeds division of the Agriculture and Horticulture Development Board (AHDB) www.ahdb.org.uk
HGCA aims to deliver a world-class arable industry through independence, innovation and investment. It funds research, marketing, export and promotional activities for the cereals and oilseeds sector in the UK. Find out more at www.hgca.com
The Best Breakfast Awards
- The Best Breakfast Awards is a nationwide search for the country’s best breakfast dishes, now in its second year. Cafes, farm-shops, restaurants, hotels, guest houses, B&Bs, food vans, stalls and work-based restaurants can register under two different categories: Hot Breakfasts i.e. cooked breakfast, bacon sandwiches and porridge or Cold Breakfasts i.e. cereals, continental breakfast.
- Registrations are open from 1 October 2014 to 16 January 2015.
- Members of the public can then vote for their best breakfast from the list of nominations between 1 December 2014 and 18 January 2015. Votes can be made online at www.shakeupyourwakeup.com or in participating establishments by filling in a voting form
After votes are counted and verified, the winners will be announced on Monday 25 January 2015.