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MSC reports reveal turning tide for sustainable seafood

By James Russell: MSC reports reveal turning tide for sustainable seafood

September 19, 2014

Two new reports published today by the Marine Stewardship Council (MSC) show the progress being made to secure the future of the world’s oceans, and a plentiful supply of seafood for generations to come.

Lasting improvements

With 29 per cent of the world’s oceans currently overfished, the reports show how commitments by seafood producers, retailers and consumers are delivering lasting improvements to the sustainability of marine ecosystems, fish stocks and fishing communities.

Ten per cent of global wild caught seafood now comes from fisheries engaged in the MSC’s rigorous, scientific program for ensuring the long-term sustainability of marine ecosystems. Since 1999 more than 220 fisheries have undergone independent assessment of their environmental sustainability.

Those achieving MSC certification have made hundreds (575) of improvements to their fishing practices, including measures to reduce unwanted bycatch of endangered species, restore habitat and improve scientific understanding of marine ecosystems. MSC-certified fisheries have also committed to deliver a further 600 improvements by 2020.

MSC-labelled products have more than doubled

As a result of increased consumer demand and greater commitment to sustainability by the fishing industry and retailers, the number of MSC-labelled products has more than doubled over the past five years. In 2013-14 the retail market value of sustainable seafood carrying the MSC ecolabel reached US$4.8 billion, an increase of 118 per cent since 2009. More than 23,000 products from MSC certified fisheries were available in over 100 countries, a tenfold increase since 2009.

Global Impacts Report 2014 + Annual Report 2013-14

The MSC’s Global Impacts Report 2014 and Annual Report 2013-14 show improvements to marine environments being delivered by fisheries engaged in the MSC certification program. These changes are often incentivised by increased market demand and, in some cases, a price premium for sustainable seafood.

Rupert Howes, Chief Executive for the MSC said:

“The MSC’s vision is for the world’s oceans to be teeming with life – today, tomorrow and for future generations. These reports provide evidence that the leadership of our partners is driving real and lasting change in the way our oceans are fished. Stock status of MSC certified fisheries continue to improve, bycatch of unwanted species and seabirds continues to decline and a myriad of wider management improvements have been delivered. Everyone can help to support this positive change by choosing MSC certified sustainable seafood.”

Other highlights from the reports

  • Improving performance of MSC fisheries:The sustainability performance of certified fisheries is increasing. The proportion of fisheries in the MSC program with habitat and ecosystem impacts at or above best practice has increased from 71 per cent in 2009 to 82 per cent in 2013. At the same time, the proportion of fisheries in the MSC program with stocks that are maintained at or above maximum sustainable levels has increased from 80 per cent in 2009 to 94 per cent in 2013.
  • Increasing consumer confidence: On average, there has been an 11 per cent increase in seafood consumers purchasing products carrying the MSC ecolabel since 2010. Seafood consumers can also be assured that the MSC seafood is correctly labelled. DNA testing of 320 samples of MSC-ecolabelled products from 15 counties continues to show that more than 99 per cent are correctly labelled.
  • Academic studies reveal price premiums: Independent academic studies of retail sales have shown that MSC certification of some species draws a price premium. This includes retail price increases of 14 per cent for MSC-certified Alaska pollock; 10 per cent for MSC-certified haddock and 13 per cent for MSC-certified whitefish. The MSC certification of the Vietnam Ben Tre clam fishery opened up new markets in Europe and North America, bringing a 30 to 50 per cent price increase.
  • Increasing access to sustainable seafood: Fisheries from 34 counties and supply-chain businesses from 66 countries are now engaged in the MSC program. For example, in Canada over 60 per cent of fisheries are either MSC certified or in assessment to become certified, and 65 per cent of all tuna caught in Fiji is now harvested by MSC-certified fisheries.
  • Enhanced engagement strategy for developing world fisheries: In February 2014, the MSC Board of Trustees adopted an enhanced engagement strategy to help developing world fisheries achieve MSC certification through Fishery Improvement Projects (FIPs).

The Global Impacts Report 2014 is available here

The MSC Annual Report 2013-14 is available here

For more information click here

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