The ‘wine in a glass’ re-launches at annual trade show
Wine Innovations will use this year’s lunch! event to re-launch its Intrepid Fox single-serve ‘wine in a glass’. Intrepid Fox is specially designed for the retail and events catering industry, where glass is usually prohibited, and where maximising revenue means achieving the fastest rate of sale possible.
Intrepid Fox will be the first ever alcoholic drink to be exhibited at lunch!, as organisers feel the product is first and foremost a ‘grab-and-go’ product, which makes it particularly relevant to ‘food-to-go’ traders. Event organisers highlighted the unique design features of Intrepid Fox and their excitement about the product in explaining their decision to allow the ‘wine in a glass’ to be sampled at the show.
Intrepid Fox’s design makes the product quick and easy to serve, while minimising costly spillages and eliminating breakages. The product is therefore ideal for convenience retailers and events caterers, who typically trade at very high-traffic locations and glass-free areas. The PET glass, which closely resembles a traditional wine glass, comes sealed with a peelable foil lid, and has a shelf life of up to a year. The glasses are 100% recyclable, and are completely shatterproof.
Intrepid Fox pre-packaged ‘wine in a glass’ initially appeared on the BBC hit TV series ‘Dragon’s Den’, and now enjoys considerable success in the convenience retail and events catering sectors. After being an ‘angel investor’ in the company, Ball Capital Investment has taken over Wine Innovations, and will be aiming to build on Intrepid Fox’s successes in the convenience retail and events catering sectors.
Renu Sunak, Business Development Manager at Wine Innovations, commented: “lunch! is the perfect showcase for our product. Intrepid Fox has already shown to be a unique solution to the problems commonly encountered when buying and selling wine at high-traffic events, and it has enjoyed great successes in the convenience retail sector. We hope to demonstrate the innovative benefits of Intrepid Fox to everyone at lunch! this September.”
To learn more about Intrepid Fox click here