Gordon Burns, the legendary host behind the iconic game show, The Krypton Factor launched a new, innovative quiz game for pubs called Quiz the Nation. Completely free of charge to pubs, Quiz the Nation aims to increase revenue, footfall and profits for pub operators.
‘Quiz the Nation’ will be presented by the nation’s favourite quiz show host, Gordon Burns, and Darren Proctor of Key 103 Radio every Sunday evening from October 2014, through Sky Channel 254.
Top prize of £1000
The interactive quiz allows players to play by themselves or in a team in the same pub, as well as nationally across the country to win a top prize of £1,000 and lots of other weekly cash prizes – all paid for by Quiz the Nation. At the end of each round, quizgoers will find out their position both locally and nationally, meaning that even if they don’t win the top prize, they still have the chance to top the leader board.
Customers simply download the Quiz the Nation app – available free of charge on their smart phone or tablet, pay a small entry fee of £2 with discounts available for teams and watch the quiz from the pub TV.
‘the modern age quiz’
Quiz the Nation has been created to be deliberately different from other quizzes – positioning itself as ‘the modern age quiz.’ Using much of the format of the Krypton Factor, it tests mental agility and speed of thought as well as general knowledge. Uniquely, the app also records player speed of response, so Googling the answer is no longer an option for quizgoers.
Increase footfall – and revenue
Trials were conducted with pub operators over a 4-week period. In that time, footfall increased by an average of around 50 players per pub, with news spreading quickly amongst participants. More importantly, revenue increased by an average of £500 per pub in what is traditionally a pretty dead time of the week for operators. In a survey run at the end of the pilot, 97% of participants said they either liked or loved the format and would like to play again.
Quiz the Nation is currently looking to raise £195,000 which is the equivalent of 20% of equity through Crowd Cube (http://www.crowdcube.com).
Everyone’s a winner
Gordon Burns, Host of Quiz the Nation commented: “I am thrilled to be part of Quiz the Nation. I truly believe these are exciting times for pub quizgoers. Rest assured, we are not out to replace the traditional pub quiz, far from it. In fact, we have been careful to retain much of what people love about pub quizzes but simply evolved the concept into a new format – think Krypton Factor meets Who Wants to be a Millionaire! The prizes are fantastic, the show is exciting and it is free for pub operators. In addition, the pilots have proved that Quiz the Nation will increase footfall, revenue and profits for operators, so everyone’s a winner!”
Operators looking to take advantage of this opportunity can register their pubs here