The Hotel Marketing Association has announced that entries for its 2014 Annual Marketing Awards will simultaneously recognise the talented marketer who created the campaign as well as the agency that developed and implemented it. The hotel or company behind the campaign will also be acknowledged at the awards ceremony in December.
In its 21st year, entries are now open for the awards in the following categories:
- Best Website & SEO Marketing
- Best Media & Public Relations Activity
- Best Use of Social Media in Marketing
- Best Partnership Marketing Campaign
The HMA is also on the lookout for a ‘Young Marketer of the Year’, sponsored by American Express, which celebrates a talented marketer working in the hospitality industry aged under 30.
Wild card entry
Marketers will also be encouraged to put forward campaigns for consideration as a wild card entry, which may not necessarily fit into the categories specified but still merit recognition.
Recognising marketer, creative agency, and client
Chairman of the HMA, Ed Purnell said: The HMA Awards are coming of age this year and it is appropriate that they should reflect how marketing has evolved over the years. We believe it is unique in the industry to recognise both the marketer, the creative agency and the hotel company behind the successful campaigns in each category.”
Last year’s winners included InterContinental Hotels Group, Edwardian Group London, Ibis Hotels and Le Manoir Aux Quat Saisons.
In its ninth year, previous Young Marketers of the Year have worked for London’s Melia White House, Hilton International, Principal Hayley Hotels and Conference Venues, Marriott International, Maybourne Hotels and Jumeirah Carlton Tower.
The award winners will be announced at the HMA Christmas lunch at London’s Savoy Hotel on 15 December 2014.
Entry deadline
The deadline to submit entries is 19 November. Entries are on-line via HMA partners HTK. There is no charge for entering and any UK based independent hotel, hotel group, hospitality organisation or qualifying external hotel marketing agency, is eligible to enter.
For further details about how to enter click here