Chapel Down is using crowdfunding through the Seedrs platform to raise up to £1.7 million for growth – aiming to double in size and attract thousands of new shareholders who will also benefit from substantial discounts and free wine tastings and tours – and is already close to 90% of the way towards achieving the target.
The money will be invested in 400 acres of new vineyards, more than doubling production, as well as a new winery, distribution centre, and brewery (to enable Chapel Down’s Curious beer brand to continue its rapid expansion).
Chapel Down states on Seedrs:
“13 years ago we embarked on a journey to transform people’s opinions about English wine. It’s been a long, tough and sometimes frustrating mission. Some people thought we were mad. Some thought we weren’t.
“All agreed that there was a lot to do. But we never lost faith and we believe much of the hard work has now been done. A secure supply of high quality fruit, a winery capable of making World Class wines, a hatful of international awards, a great brand, blue-chip customers, outstanding people and a business that is already profitable are already in place.
“But now the journey becomes even more exciting. We’ve convinced people that we make a great product. Consumers want Chapel Down wines and Curious beers. What we need to do is to make a great deal more of them to satisfy their demand. That’s where you can help by investing with us.
“In July 2013, the Company raised £4.35 million through a new equity issue at £0.17 per share, mainly through large investors and institutions. The price per share for this round is £0.28 per share. The proceeds are being used to increase the production of both still and sparkling wines and beers and for improving systems, winery equipment, hiring new people and marketing purposes. The Company has planted new vines across Kent to start the journey to satisfy demand for Chapel Down products.
“We are already admitted to trading on the ISDX Growth Market and this is the first time that we’re aware of that a listed company has undertaken an equity crowdfunding campaign anywhere in the world. We are passionate about our current customers as well as acquiring new ones, and we strongly believe that raising funds through a crowdfunding campaign is the perfect way to enable our current customers to easily become shareholders as well as recruiting new customers who are interested in investing in us.
“If you do decide to invest in us, not only will you become a shareholder in our company, you can enjoy some great discounts on our products. We are happy to offer the following discounts and offers:
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