What’s Hot? British dining trends

Bookatable has issued its Quarterly Dining Trends report revealing Britain’s hottest dining trends from the last twelve months; the report unveils the UK’s favourite restaurants, most popular food types and rising stars of international cuisine.

Quarterly Dining Trends report looks at Britain’s most popular restaurants from July 2013 – June 2014 from Bookatable’s database of 800,000 diners. Regionally, London, Birmingham and Manchester proved to be the UK’s most in-demand gastro spots, with London taking a majority 52 percent share of overall bookings, followed by Birmingham (22%) and Manchester (20%).

Experience as well as food

Suggesting that a visit to a restaurant is equally about the experience than the food, London’s OXO Tower Brasserie ranked number one of the ten most popular dining locations in the UK, taking a 21 per cent share of bookings made from July 2013 – June 2014, followed by Afternoon Tea at the Ritz (13 per cent) and The Rainforest Café (11 per cent).

Britain’s also proved that they have a place in their hearts for Britain’s most renowned chain restaurants, with six of Jamie’s Italian restaurants (Manchester, Birmingham, Edinburgh, Cambridge, Glasgow and Cardiff) accounting for a 58 per cent share of the ten most popular restaurants in the UK that are located outside London.

The full list of top ten restaurants in the UK between July 2013 and June 2014

1. Oxo Tower Brasserie, London
2. Afternoon Tea at the Ritz, London
3. The Rainforest Café, London
4. Jamie’s Italian, Manchester
5. Cloud 23, Manchester Deansgate
6. Marco Pierre White’s Steakhouse, Birmingham
7. Alton Towers, Alton
8. Jamie’s Italian, Birmingham
9. Covent Garden Fire & Stone, London
10. Miller & Carter, Birmingham

Most popular cuisines

Looking to the most popular cuisine type, Italian food took poll position, accounting for a 31 per cent share of the ten most in demand food types in the UK. Italian cuisine proved even more popular during the World Cup, with over half of Brits (53 per cent) choosing to eat Italian food over the nine other most popular cuisines during the tournament in Brazil. Scottish restaurants also experienced an increase thanks to the allure of the Commonwealth Games, taking a 33 per cent in the number of bookings enjoyed compared to the previous year.

Cuisines growing in popularity 

Looking to the cuisines that grew in popularity the most last year, Tex Mex leaped to the top with an astronomical 120 per cent increase year-on-year in the number of bookings received, along with Japanese food, which increased in popularity by 95 per cent. Perhaps attributed to the glory of the Brazil World Cup, the number of bookings made at South American restaurants also grew significantly, increasing by 61 per cent from the previous year.

The full list of the ten cuisines that grew most in popularity July 2013 – June 2014 is indicated in the table below:

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