Open Table, the leading consumer destination site for restaurant bookings in the UK, is launching the company’s first TV advertising campaign, “being choosy just got easy”. Running through September, the TV advertising is part of a larger cross-channel branding campaign in London including tube card panels, print, and social media.
“being choosy just got easy”
Created with advertising agency ROTHCO and media planning and buying agency MNC, the campaign demonstrates the ease of using the Open Table app to discover, research and instantly make a confirmed restaurant booking.
The strapline, “being choosy just got easy” encompasses the core idea of the campaign – that people are too busy to spend hours researching, comparing and calling, to find the perfect restaurant table and the OpenTable app enables diners to do the thoughtful work, but all in a matter of seconds.
The three different TV executions reveal the simplicity of making an online booking by focusing on the app’s features in different settings. The first spot shows a booking being made at a pub for a restaurant nearby (Peanuts), the second reveals a booking being made during a meeting (Meetings) and the third shows a couple planning a quality meal out together (Quality Time).
The campaign will expand in late August to include Tube card panels on the London Underground as well as various print and social media advertising.
With over 4,000 bookable restaurants, OpenTable is the leading provider of online restaurant bookings in the UK. Visitors to OpenTable from a computer or mobile device can search by restaurant name or location, then further filter by cuisine, price, or even special offers to make an instantly confirmed restaurant booking. OpenTable has seated more than 25 million diners in the UK and have accumulated over 2 million restaurant reviews from verified diners.
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