Kudos, the catering and venue management specialists, has marked a shift in business strategy with a new corporate identity and brand language that closer identifies with its new approach.
Several new business wins, along with the launch of new food concepts and cafes has seen the Kudos business re-invent itself from its core activity including managing Livery Halls in the City, to now managing modern conference centres, sports stadiums and stand alone food retail outlets.
The shift started in early 2013, with the launch of “feed” cafe at Media City, Manchester and over the past 18 months. Following the success of new packaging at Northampton Saints, street food concepts at Harrogate International Centre, and the new bakery in Leamington Spa, Kudos has accelerated this strategy to capitalise on the momentum.
In recognition of this, Kudos reviewed its iconic purple “K” which has represented the business for the past five years.
The result has seen the hand drawn font used for the “K” evolve with the full name used in the corporate identity. To reflect the changes within the business, the brand has embraced a “seasonal” approach to the visual language which now changes with spring/summer and autumn/winter in acknowledgment of the menu design, innovation and passion.
Jon Pryce, Managing Partner at Kudos said, “Our business has evolved so much over the past few years and we have reacted to industry trends as well as spearheading some of our own innovations to shape our vision for the future.
“Whilst we remain true to our 35 year heritage of delivering great food; we have become a more agile and personality driven business, so the timing of the new corporate identity and brand coincide perfectly with our strategy and vision for the years ahead.
About Kudos
Kudos provides food and venue management services at fixed venues across a number of market sectors in the United Kingdom. The business has an annual turnover of approx £22 million and employs over 1,500 people every year.
The company operates at a diverse range of venues such as livery halls, sports stadia, conference and exhibition centres, banqueting venues, theatres and auditoriums. Kudos also provides food services at a number of retail outlets such as restaurants, bars and cafes for clients and customers across the country.
Services can range from the provision of food at high-profile conferences or AGMs, corporate hospitality at Premier League football matches, running bars at high profile concerts, right the way through to providing sandwiches to university students.
Kudos is part of the Crown Group, a leading provider of food, venue and event solutions.
For more information click here