Jon Hassall, Managing Director of Hummus Bros has issued an update on the impressive results and developments over recent months, saying, “When I joined Hummus Bros in March I said ‘I’m thrilled to be joining at such a pivotal time in the company’s development, the plans for the next few months are fast paced, exciting, challenging and across multiple channels’ – and I am now able to share with you some of the results and achievements we have posted in the last few months:
- All restaurants rebranded and refurbished
- July – Record sales exceeding the previous highest month by over 17%
- July – YOY growth of 27% and LFL restaurant growth of 15%
- Record number of Hummus Bros pop-ups – 55 pop-ups in corporate, entertainment and public spaces including Barclays Bank, JP Morgan, Credit Suisse, Chelsea Football club, Wembley and Goldman Sachs.
- Hummus Bros recipe book launch which is currently at #3 in the Amazon recipe book chart in its category.
Popping-up in September
In September, we are running a series of kitchen take-overs and more pop-ups; we will be arriving on Thursday, Friday and Saturday nights serving our much loved and innovative menu in trendy, upcoming and well established venues; our first is in Shoreditch and happening from September 18th. Each night will have a theme and we will work with the host venue to recommend the best craft beer, wine, spirits or cocktail to suit our dishes and desserts.
We are also “popping up” in HSBC, KPMG and a second unit in JP Morgan, We are already working with Compass, Restaurant Associates, BaxterStorey, ISS and Aramark and have discussions with a number of other catering partners.
Restaurants #5 and #6 are also on the cards and as well as the pop-ups, events and takeovers we are looking across London for our next perfect location.
Christian Mouysset, owner and founder “The book is a fantastic milestone on the Hummus Bros journey. We’re really excited to be continuing our story where, without spoiling the plot, the next chapters could include more pop-ups, franchising and how about our first retail product?
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About Hummus Bros
Hummus Bros was founded in August 2005 by Ronen Givon & Christian Mouysset.
Christian & Ronen (who look like brothers, but aren’t) explain that “Hummus Bros was born on a glorious hot day in May 2003, when, as two college friends, we were searching for something filling and healthy that would taste great, and still leave some change for drinks at the Union Bar. Passing on the usual options of pizza or sandwiches, we stumbled out of a small specialist delicatessen with three basic ingredients: pitta bread, hummus and olive oil. In no time at all, the bowls of hummus were wiped spotlessly clean. ‘I could eat a good meal like that every day!’ someone remarked. We looked at each other and smiled – a dream was born: to open a place dedicated to hummus.”
Hummus Bros pioneered the concept of the hummus bowl – a layer of hummus with a delicious topping such as beef stew, falafel salad, guacamole or tabouleh. Everything, including the hummus, is made daily in-house in their fully SALSA-accredited central kitchen and is delivered fresh to shop every morning. Through its four shops in Soho, Holborn, Cheapside and Exmouth Market, Hummus Bros now serves over 6,000 customers per week with its delicious, Levantine inspired food.
The menu has options for vegans, vegetarians and meat eaters as well as individuals who have food intolerances and includes side salads, mezzes, wraps (falafel & chicken), baklava, and homemade gluten-free brownie. Hummus Bros also makes its own lemonade and spiced apple drinks. For the full menu click here.
In mid-2013, Hummus Bros in partnership with 3 of the major facilities management companies, began opening a highly innovative pop-up format in corporate restaurants in the City. This has proved highly popular and is expanding rapidly.
Hummus Bros has also provided a free delivery service and this now represents over 10% of its sales and continues to grow.