Freedrinks, the company behind soft drinks brand ZEO, has appointed a new marketing director, Ian Greengrass, following the departure of David Smith.
Greengrass, who has over 22 years as a Global FMCG Marketing Director across iconic food and drink brands including Häagen-Dazs, La Vache Qui Rit, Mini Babybel and Nutrition Bel, said: “I’m delighted to join the team at Freedrinks at such an exciting time and look forward to growing the ZEO brand both in the UK and at an international level.”
With an extensive background in drinks marketing, at a local and global scale, and two years with Freedrinks Ltd, firstly as Commercial Director and then as Marketing Director, Smith is leaving the business to seek a new challenge.
During his years at ZEO he saw the brand move from test market, through a robust press test, to full launch in 2014 with key customers such as Tesco, Co-op and Greene King coming on board.
Speaking of his departure, Smith said: “It has been a pleasure to work on such an exciting project and see the vision for the ZEO brand become a commercial reality. It’s now time for a fresh set of eyes to take the brand to the next level. I look forward to watching ZEO grow on both UK domestic and international platforms. Being part of the team that has helped lay foundations for this growth has been a real privilege and I wish Freedrinks Ltd. every future success.”
Mark Young, CEO Freedrinks Ltd. added: “David’s involvement and enthusiasm for this project has been instrumental to the success of ZEO in the UK. He has shown great leadership and strategic insight into bringing a concept idea to life, and capitalising on current consumer trends in the market. We wish David every success for the future, and indebted thanks for his stewardship of the brand through the trial and launch.”