Five Guys, the Authentic American Burger brand, has opened its second restaurant in the West Midlands at Touchwood in Solihull. Situated in the heart of Touchwood’s leisure arcade, close to the cinema and wider dining offer, the 3,100 sq ft restaurant began trading on 4 August.
In addition, Lend Lease has confirmed a new 15 year lease agreement with current TGI Friday’s restaurant and Italian dining brand, ASK Italian recently opened its new concept refit, located in Mill Arcade.
The news also follows a successful start to the year for Touchwood, with catering sales up 7% in the first six months and sales experienced a growth of 3.4% over this same period.
Commenting on their selection of Touchwood, Neville Mailing, Head of Property at Five Guys, said: “We were looking for locations with a strong footfall and catchment within the West Midlands and Touchwood was a great proposition. We have a great space in a prime location in a centre that is first choice destination for consumers from throughout the regions.”
Guy Thomas, Head of Retail Leasing at Lend Lease, added: “Five Guys is another great international addition to our already strong dining offer, following the opening of new brands such as Chimichanga and Theobroma. We are continually looking to evolve our guest experience, in which catering and leisure plays a major role, and Five Guys highlights the pull of Touchwood as a key location in the region.”
Five Guys joins ASK, Chimichanga, Giraffe, Coast-to-Coast, Theobroma, Handmade Burger Company and Wagamama in creating a critical mass of high quality dining brands that complement Touchwood’s Cineworld and adjacent Solihull Arts Complex. Touchwood has a total of 22 bars, cafés and restaurants.
About Five Guys
From its meat and cheese, to where its bacon and potatoes come from, to the brand of ketchup, cooking methods, oil types and temperatures, the focus is always on quality over quantity. The commitment to sourcing quality ingredients and delivering a consistent great experience is one of their key differentiators – there may be cheaper products and easier methods, but delivering the best food and customer experience is at the heart of Five Guys. It’s what keeps their loyal customers coming back for more.
Five Guys was originally established in Washington DC in 1986 by the Murrell family, offering their famous freshly prepared burgers and hand cut fries. Twenty years later, Five Guys now has over 1,000 locations in the US and Touchwood is one of only a handful in the UK.