Allegra Events has announced Coffee Masters, a new fast-paced, multi-disciplinary barista competition, will launch at The London Coffee Festival 2015 – Europe’s largest coffee & artisan food event (30 April – 03 May, Old Truman Brewery).
£5,000 prize
The new event will see top baristas from across the globe competing head-to-head for the prestigious Coffee Master title and a £5,000 cash prize.
Judged by a panel of key industry figure heads, the knockout championship will see 16 baristas showcase their skills across a broad range of disciplines over three days – Cupping, Brewing, Latte Art, The Order Challenge, The Signature Drink and The Espresso Blend.
World class baristas to compete one-on-one
Ludovic Rossignol, Head of Events, Allegra Events, said: “We are very excited about launching Coffee Masters at The London Coffee Festival. The Allegra team has worked very closely with the industry to design this new competition model, which provides the audience with a front row seat to witness world-class baristas competing in a unique, vibrant and highly-entertaining one-on-one battle competition. Coffee Masters will add to the overall buzz and excitement of the event and complement the mix of experiential, interactive festival features already existing.”
“Coffee Masters at The London Coffee Festival 2015 provides a fresh and unique opportunity to raise the profile of our fast-growing coffee industry by providing a platform for some of the most gifted and aspiring coffee artisans to showcase their immense dedication and talent to over 22,500 event visitors. It is destined to be a very exciting competition!’ added Jeffrey Young, CEO and Founder Allegra Group & World Coffee Portal.
Working alongside the team at Allegra Events, DunneFrankowski, the creative coffee consultancy, has been charged with project development and management of the competition onsite. The duo commented: “We are looking forward to developing this new competition with the Allegra Events team. The knockout style of Coffee Masters will add drama and visual theatre, whilst the number of disciplines represented will reflect the range of skills required to work in some of the finest coffee shops in the world.”
Baristas will be able to enter the competition from 01 October 2014 by submitting a one minute video presenting a ‘Signature Drink’ as well as answering the question ‘What makes you a Coffee Master?’ Contenders will be chosen based on the level of creativity, passion, skill and personality evident in the video.
Full details of the registration process, challenges and competition rules will be released on The London Coffee Festival website in the coming weeks.
About The London Coffee Festival
30 April- 03 May 2015 | Old Truman Brewery, London
The London Coffee Festival celebrates London’s bustling and vibrant coffee scene. With over 22,500 visitors expected, The London Coffee Festival promises to be an unmissable event for discerning coffee lovers and those working in the coffee scene.
The festival features over 250 artisan coffee and gourmet food stalls, tastings and demonstrations from world-class baristas, interactive workshops, street food, coffee-based cocktails, live music, DJs, art exhibitions and much more.
Visitors will also gain access to Milk & Sugar, a new event feature showcasing some of London’s most inspirational brands across fashion, design, art, lifestyle and wellbeing.
The London Coffee Festival is the launch event of UK Coffee Week™ 2015 which takes place nationwide and features fundraising events in aid of Project Waterfall, a charity that delivers clean water projects to coffee-producing countries.
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