BLOC Hotels has announced plans to add 30 ‘apart-rooms’ to BLOC Hotel Birmingham, in an extension linked by a communal courtyard and glass wlakways to the existing hotel. The development is described by Managing Director, Rob Morgan:
“Once again BLOC is proud to announce an innovative first in its approach to the hospitality industry, which is born in Birmingham. We are excited to combine short-stay accommodation with longer-term usage serviced apart-rooms branded ‘Apartment BLOC’.
Why apart-rooms?
BLOC considers that apart-rooms will be perfect for the longer stay business or leisure traveller, which BLOC’s original rooms do not cater for. Apart-rooms will be ideal for contract workers spending longer periods in the city, providing a higher level of comfort as well as facilities such as a kitchenette, dining and lounge areas and a full-size desk. Optimised use of space allows BLOC to offer all the longer stay facilities needed at a competitive price.
More planned?
BLOC Hotels has ambitious expansion plans in the UK and states that it is in advanced discussions regarding a number of high profile sites with the prime focus on city centre locations and transport hubs.
The apart-rooms will be integral to BLOC’s future city centre builds, however airports are not traditionally longer stay destinations, so there are no plans to put apart-rooms within the Gatwick hotel.