Running a blog isn’t always easy (as I’m sure many of you will know), but it is one of the most effective ways of attracting audiences, gaining traffic and promoting your business.
Most blogs tend to begin well, but then inevitably begin becoming less and less active, with the amount of time between each post increasing – simply because they’ve ran out of original ideas.
Scott Beale via photopin ccIt happens to all of us, but HotelContractBeds have put together an impressive list of content ideas specifically for those managing hotel/B&B blogs.
The author’s top tip went writing a blog is to know who you’re writing for. Put yourself in the shoes of your customer; what do they want to know? What sort of things would you want to know when you go on holiday?
With that in mind, here are 12 original content ideas which your hotel can use to keep your blog active and unique:
- Photography
- Customer testimonials
- Answering common questions
- Asking questions
- Describing local culture
- Promotions/Events
- Travel tips
- Local guides/resources
- Useful language phrases
- Behind the scenes
- Interesting facts
- Famous visitors
We met with Jamie Welch, Sales Manager of HotelContractBeds to gain a better understanding of the business recently. The interview provides an insight to the business and can be seen here