This summer, Vacherin’s ‘Health Matters’ campaign is creating a buzz as the customers of the specialist London caterer seize the opportunity to shape up their bodies and minds.
Health Matters is a series of monthly promotions that takes healthy eating in the workplace to the next level. Every month, the promotion tackles a different healthy eating issue that is significant to customers’ lifestyles and work environments – for example, Summer Bodies deals with foods that increase metabolism, and Food & Mood helps maximise brain performance and concentration through appropriate nutrition.
Clear dietary advice
Each promotion features clear dietary advice from Vacherin’s own nutritionist, Gary Baverstock, and is linked to specific dishes within Nutritious & Delicious, the company’s award-winning healthy eating range. Gary singles out the ‘superfoods’ from within the range and clearly highlights their nutritional powers.
In addition, customers are provided with different specialist dietary information and lifestyle advice from the Vacherin team with take home information too, along with samplings and special offers from selected brand partners showcasing the latest innovative healthy eating products that link to the promotion. For example, Vita Coco Water, which is naturally low in calories and fruit sugar and contains a plethora of vitamins, minerals, proteins and antioxidants, proved the perfect partner for Summer Bodies.
Providing the tools to make the right choices
Gary Baverstock explained: “Health Matters empowers our customers with knowledge and clear choices to take control of their own eating habits and make long-term positive changes to improve body and mind health. Rather than simply highlighting the nutrients present in each dish and telling customers they are healthier, we are explaining the beneficial impact each nutrient can have on mental and physical performance, so that a holistic approach to food selection can be taken. By matching this valuable information with specific foods from the Nutritious & Delicious range, we are giving people the tools and confidence to make the right choices in line with their own personal needs and health goals.”
CSR programme
This new innovation for 2014 also fulfils the company’s keen CSR programme as Vacherin’s marketing manager, Keeley Haworth, explains: “Feeding up to 10,000 people a day is a big responsibility and we wanted to launch a health promotion campaign that educated people in health and nutrition but that was also fun!
“Health Matters is a great opportunity for us to demonstrate to our customers that we care about their health and wellbeing and that it is a long-term commitment. All caterers have a responsibility to provide healthy options but to us, it is so much more than simply offering a few dishes to ‘tick a box’. We want to work with our customers and empower them to make genuine positive lifestyle choices. The key is great food choices along with nutritional education and handy information to take away. This is what Health Matters offers, and this is why it is proving so popular with our customers.”
About Vacherin
Vacherin was founded 11 years ago to bring a completely fresh approach to contract catering for the prestigious and demanding London corporate market. Vacherin provides everything from exclusive private dining and commercial venue catering to contemporary staff restaurants and cafés.
In 2013, according to the recently launched Zolfo Cooper Foodservice Growth Report, covering the top 20 fastest growing independent contract caterers in the UK, Vacherin was the 2nd fastest growing company in terms of profitability over the previous three years. The company is wholly owned and managed by MD Mark Philpott, FD Clive Hetherington, and Commercial Director Phil Roker and run by an exceptionally experienced team of over 300, operating at the highest level in London.
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