This year marks the sixth birthday of the London Restaurant Festival in partnership with American Express, an event designed to raise the profile of the diverse selection of cuisines and restaurants found in the city of London.
Taking place between October 9th and 27th, the festival combines a series of unique events and festival menus exclusively provided by participating restaurants, with the goal of driving new customers to their permanent London establishments.
Increase revenue and attract new customers
Participating restaurants will see a new customer base come through their doors via specially organised ‘restaurant-hopping’ tours and set-price Festival Menus. This year restaurants can sign up to participate for free. Following on from the success of last year, which generated almost 10,000 bookings and over 25,000 covers through the Bookatable reservation system, plus the benefit of promotion to the highly engaged American Express Cardmember base, London Restaurant Festival is the perfect opportunity for participating restaurants to increase their revenue and attract new consumers.
Previous years have seen chefs Jason Atherton, Marianne Lumb, Angela Hartnett, Theo Randall and Atul Kochhar, Gordon Ramsay, Richard Corrigan, Michel Roux Jnr and many more involved. More details will follow soon on the chefs involved in this year’s festival.
CEO of Bookatable, Joe Steele comments: “London Restaurant Festival is the perfect stage for showcasing the diverse range of cuisine on offer in this fabulous city of ours. At its core, the festival is of course a celebration of food, but there are huge opportunities for restaurants wanting to attract new business.”
Founder Simon Davis says: “London Restaurant Festival consistently aims to drive business into restaurants and increase their customer base. We encourage all those taking part to experience as many different and new restaurants as possible throughout the festival. It is all about celebrating London’s thriving and electric restaurant scene”.
About London Restaurant Festival
London Restaurant Festival was founded in 2009 by Simon Davis and is a city-wide celebration of London’s restaurants and chefs. With over300 participating restaurants, the London Restaurant Festival is the passport to the capital’s thriving dining scene.
Festival menus can be booked through Bookatable click here