La Tasca has become the first restaurant company ever to partner with TripAdvisor by moving its entire internal guest feedback into the public domain. La Tasca switched over its internal system in January so the feedback system links straight into the TripAdvisor website.
Simon Wilkinson CEO commented;
“The guest is our number one priority as a company and, in order to walk the talk, we have taken the bold step of airing our dirty laundry in public, so to speak. We are incredibly passionate about improving our guests’ experience and this move ensures we have no hiding place in our quest for service excellence.
“Transparency ensures that every single experience is analysed, rectified and responded to as quickly as possible. The team have embraced the change and is extremely passionate about delivering a great guest experience.”
TripAdvisor commented:
“La Tasca has embraced the world of user-generated content, understanding the importance of customer feedback and of transparency in the service sector. It is the first restaurant chain to integrate TripAdvisor review collection services across all of its restaurants.
“This move shows La Tasca’s willingness to embrace user reviews, not only as a means of evaluating customer satisfaction but also as a way to make improvements to service standards. We’re delighted to be partnering with this forward thinking brand.”
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