JUST EAT has acquired London-based online takeaway service Orogo, further enhancing its consumer offering.
Orogo is an innovative collection only app, which enables customers to order and pay for their lunch in advance and collect at their convenience, from some of central London’s most popular restaurants – without the need to queue. Once ordered online, the customer can then collect their food from the store within a matter of minutes.
The company was set up by Christoph Lippuner and Mikael Landau, who wanted to provide a solution to busy lunch-time queues in London. Christoph and Mikael will continue to run the business independently and, with additional investment from JUST EAT, will be instrumental in driving its future growth and expansion.
Driving increased business for restaurants
Orogo is a great solution to improve the experience for customers and drive increased business for the restaurant owner. It increases customer loyalty for the restaurant, with exceptionally high re-order rates, speeds up order processing, and makes getting lunch quick and convenient for the customer. Queues lead to lost custom, and Orogo is an ideal product to avoid customers going elsewhere to get their food.
Graham Corfield (@Corfers), UK Managing Director of JUST EAT, said “This deal enhances our collection offering and Orogo will enable us to provide an even better service to our takeaway restaurant partners and customers, further cementing our clear leadership position in the UK. We have been hugely impressed by Christoph and Mikael’s forward thinking, innovative approach, and they will bring great value to the JUST EAT group. This move is part of our wider strategy to innovate and drive further significant growth into the takeaway restaurant sector.”
About the JUST EAT Group
JUST EAT operates the world’s largest online market place for restaurant delivery. JUST EAT is based in London and is now active in 13 countries around the globe. Its revenues in 2013 were £96.8 million. There are currently over 36,000 takeaway restaurants within the JUST EAT network, which uses proprietary technology to offer an efficient on-line ordering service. The brand has also won multiple marketing awards, including a 2013 SABRE award for Best Guerrilla Marketing.
For more information about JUST EAT Group click here
About Orogo
Orogo is a spontaneous pre-ordering service for takeaway collection. Customers can order and pay with the Orogo app from a selection of premium quick service restaurants in London, just minutes before collecting at the counter. Orogo was founded in late 2013 to improve the experience of ordering food in popular takeaway places.
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