With the FIFA World Cup 2014 just around the corner, new research from VoucherCodes.co.uk reveals that the upcoming tournament will trigger a £1.3bn spending frenzy if England make it through to the second round.
Pubs, clubs and cafes will do well from the nation’s football frenzy with spending anticipated to reach £175m if England play through the group stage, increasing to £431m if they make the final.
Every goal worth £198.5 million spend!
Over 23 million fans will splash out on everything from new TVs, sportswear and drinks to celebrate according to an independent report by VoucherCodes.co.uk, which also reveals happy fans will blow a staggering £2.58bn at shops, pubs and restaurants should the Three Lions make it all the way to the final.
Every goal scored by the England team will trigger a £198.5m spending frenzy in shops, pubs and clubs as fans buy sports memorabilia and food and drink to get into the spirit and cheer on the national team. With just 5,000 people expected to fly out to Brazil to watch their team, £165.3m of this will be spent in the UK, as fans celebrate on home soil.
Biggest spend on food and drink
The biggest spend will be on food and drink to enjoy at home, as people get into the spirit with garden parties and barbeques during the evening matches. £508m is set to be spent if England emerges from the group stage, with £280m of this to be splurged on drinks, as footie fans stock up on refreshments to toast their team’s success. This figure will rise to over £1bn (£1,041m) should England make it to the final.
Claire Davenport, Managing Director, VoucherCodes.co.uk comments: “As excitement for the 2014 FIFA World Cup reaches fever pitch, UK retailers can expect to see a huge boost to sales. More than 23 million fans will celebrate England’s successes by heading to the pub, upgrading to the latest TV, or buying England memorabilia. Pubs, clubs and shops are putting some great offers on for footie fans to take advantage of.”
Shopping For The World Cup 2014: How The FIFA World Cup Will Affect Retail Spending
Is an independent report from the Centre for Retail Research, Nottingham, sponsored by VoucherCodes.co.uk. The research into UK retail spending generated by the FIFA World Cup 2014 is based on interviews with 605 shoppers, and discussions with 40 UK retailers responsible for 18 per cent of UK annual retail sales.