A bite of Italian? Tasty alternatives for Luis Suarez…
Marketing Week reports that Nando’s, McDonald’s, Listerine and more have seized the opportunity to exploit the publicity and outrage surrounding star footballer Luis Suarez’ latest biting incident.
The furore around the incident is unlikely to die down – at least until FIFA have investigated and taken action – and provides an excellent opportunity for hospitality brands to exploit the moment – see Nando’s leading the way above.
And McDonald’s has used its Uruguayan Twitter handle to tweet a humorous message encouraging Suarez to take a bite out of a Big Mac if he’s hungry.
Of course, the incident may run and run if/when FIFA decides on a punishment – or not!
And, as Marketing Week points out, the ongoing controversy will undoubtedly provide other brands with the opportunity “to sink their teeth into the opportunity to hijack the debate”!
Perhaps Listerine deserves the last word for now, advising “We recommend a good swish after grabbing a bite of Italian!” #WorldCup #PowerToYourMouth”.
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So tell us using no more than 140 characters what you would have for dinner with Luis Suarez and the best one will receive £100 to enjoy dinner where and when you choose on H&C News.
Entries on Twitter here – Facebook here – or send us an email all entries need to use the hash tag #luisdinneronhandcnews
The winner will be notified on Friday 4th July and receive a cheque for £100.00