Travelodge has announced the appointment of Karen Broughton as Sales and Marketing Director. Karen joins Britain’s value hotel brand from the Money Advice Service (MAS) where she is presently Executive Director, Marketing and Service Delivery.
While at MAS, Karen introduced the highly successful ‘Ask Ma’ television advertising campaign and drove substantial growth in online share, and had previously held a range of senior positions in travel and retail, building distinctive brands, developing products and driving digital growth.
Karen began her career with British Airways, where over a fifteen year period her responsibilities included the British Airways brand, service development and brand manager for Club World, where she launched the transatlantic sleeper service. Following British Airways, Karen was Brand Director at BAA, the operator of UK airports including Heathrow and Gatwick; and Marketing and Communications Director at World Duty Free, the global airport duty free business.
Karen will join the Travelodge team in September 2014 and will report to Travelodge’s Chief Executive, Peter Gowers, who commented:
“We’re delighted that Karen will be joining the new Travelodge team. We’re making encouraging progress on our strategy and Karen’s extensive experience in developing distinctive brands will be a great asset as we continue our journey to become Britain’s favourite hotel for value.”
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