A full-sized commercial tractor was the focus of a special event last week, as some of the biggest foodservice companies came together to sign the Buy British, Boost Britain pledge.
The red Massey Ferguson, which stood impressively in the East Wintergarden in the heart of London’s financial district, highlighted the significance of the Red Tractor logo within the foodservice industry and its involvement in the Buy British, Boost Britain initiative.
The campaign, which was launched in January 2014 by sustainability experts Footprint, offers advice on sourcing home-grown produce, as well as providing a platform for those already committed to a UK sourcing policy to share best practice.
At the annual Footprint Awards, senior professionals and hospitality industry leaders from a number of foodservice brands including Brakes, Sodexo and CH&Co, took the opportunity to pledge their support for the initiative and showed their commitment to supporting British agriculture through assurance schemes such as the Red Tractor.
Calling on foodservice operators…
Red Tractor, brand executive, Georgina Park, said: “Red Tractor is committed to the Buy British, Boost Britain campaign and is calling on foodservice operators to get behind the initiative. It is important we bring the industry together as a whole, from farmers and foodservice brands to the government, to ensure the continued growth of UK agriculture.
“The red tractor made a great statement in the middle of London’s financial district and provided the ultimate backdrop for the event, connecting the traditional farming industry with Britain’s economy. It was great to meet with so many influential figures from foodservice brands across the country, all enthusiastic to continue their hard work sourcing food produced in the UK.”
Display the logo
Chefs and caterers sourcing Red Tractor assured produce can display the logo on menus, giving customers confidence in the food being served and the knowledge that the food has been sourced from an independently audited supply chain.
To make a pledge, or find out more information on how to get involved with the Buy British, Boost Britain campaign, please contact Charles Miers, Managing Director of sustainability champions Footprint, at british@footprintmediagroup.com