In typical style, BrewDog has launched its own unofficial bid for Scotland to host the World Cup in 2022 – with the unveiling of Vote Sepp beer, described as:
“…an incorruptible hibiscus wit beer in honour of our tireless football führer, Mr Blatter. Best served from brown paper envelopes to aid drinking with greased palms, one sip of this beer and Sepp will be putty in our hands.”
Part of the BrewDog tradition
Since its launch in 2007, BrewDog has been sticking two fingers up to the institutions that threaten integrity and passion – from corrupt establishments to policies that threaten civil liberties, or the stranglehold the mega breweries have had on beer production, BrewDog aims to put the embarrassing status quo under scrutiny. Vote Sepp is part of that tradition.
Now, recognising the problem that Qatar 2022 presents, BrewDog suggests that the World Cup should be switched to Scotland – presenting both its weather and its football pitches as compelling reasons for the switch, and concluding:
“Come on Sepp! You know it makes sense. How’s about we take a seat at BrewDog São Paulo while you’re in Brazil, and have a little talk? We have a special back room where we can conduct our business in private. We won’t be disturbed.”
Vote Sepp is now available at UK BrewDog bars.
Read BrewDog’s full bid here