Admiral Taverns has announced further support for licensees wishing to develop a food offer in their pubs, giving hundreds of publicans the opportunity to boost their dry sales.
Build a menu
The new ‘Build a Menu’ initiative is a bespoke service that allows licensees to choose from over 160 dishes in a central food bank, with easy-to-understand instructions on how to prepare, cook and store, how to control portion sizes, as well as where to buy the products from.
Admiral’s catering development team has also increased in size, with experienced former chef Wayne Child having joined the three-strong team in advising Admiral licensees across the country on food preparation, cooking tips, choosing the right suppliers and food trends.
Important profit opportunity
Nina Walker, catering executive at Admiral Taverns, said: “Food is becoming an increasingly important profit opportunity for many pubs, and this new initiative will help support any publicans wanting to introduce food, or build their existing offering.
“As part of engaging with our licensees in every aspect of their business, we want to ensure that they are given the best information and advice on how to improve their food offer, should they wish to.”
Developing the best proposition for each pub
The ‘Build a Menu’ initiative begins with one of the food team visiting the licensee to discuss what they would like from their pub’s food offer, and has worked well in trial pubs where there has previously been no food experience.
“Getting one of the catering development team through the door to speak directly to the licensee is what makes ‘Build a Menu’ work so well,” continues Nina. “Instead of simply sending information through to licensees, our aim is to use the dedicated team’s knowledge, experience and wisdom to offer the licensee the best proposition for their pub.”
This increased support for licensees comes after the recent Tenant Track survey results where Admiral emerged as the number one national pub company in terms of quality and support of food offering, as well as number one in quality of BDM, fairness of agreement, ordering process and accuracy of deliveries, and also coming highest in overall reputation.
About Admiral Taverns
- Founded in 2003, Admiral Taverns is a Chester-based business with pubs located across England and Wales
- It operates a tenanted model: individual business people rent pubs from the company and in many cases are contracted to buy certain goods from Admiral as part of their agreement with the company
- With a pub estate comprising 960 pubs, it currently employs 22 business development managers, who serve as the main point of contact between the company and its tenants, and are expected to help tenants identify and implement business growth opportunities
- Admiral was named Pub Company of the Year in March 2013 at The Publican Awards, hosted by leading pub trade magazine The Publican’s Morning Advertiser
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