YO! Sushi has launched a #TEAMTWO marketing campaign, asking the nation to support Japan as its second team this summer with a chance to win a whopping £1 million if the Samurai Blue go all the way.
The campaign will be supported by PR as well as a dedicated hub page on the YO! Sushi website, with social media to be used to further amplify the campaign and engage with YO! Sushi’s core audience. Everyone signing up to #TEAMTWO will join the company’s famous ‘Love Club’ and will automatically get entered in to a draw to win hundreds of prizes throughout the tournament including a fantastic holiday to Japan whether the Japanese team win or not. Consumers simply need to sign up online at www.teamtwo.yosushi.com.
Robin Rowland, CEO at YO! Sushi added: “This summer we are asking people to support Japan as their TEAMTWO and giving them the chance to win £1 million – the biggest prize in the history of YO! Sushi. Everyone can take part and even if the Samurai Blue don’t go all the way there are still loads of fantastic prizes along the way. Over the next two months we will be encouraging our customers to support Japan as their TEAMTWO with the help of our partners, Kirin, All Nippon Airways (ANA), Hilton and the Japan National Tourism Organisation (JNTO).”