Aurelio, a new UK craft beer created to help fund the battle against prostate cancer, has been awarded the top prize at the International Beer Awards in Italy.
Aurelio, which gives all profits to Prostate Cancer UK and is the first beer from the brewing firm Two Fingers Brewing Co., was awarded Best Craft Beer Innovation at the awards ceremony and, appropriately but by complete coincidence, the awards were held in a district of Rome also called Aurelio!
Launched 4 months ago
Aurelio was launched just four months ago after its founders, seven ad men, decided to combine their love of craft beer with their marketing expertise to create a beer brand that wasn’t just better tasting, but better for men everywhere.
Two Fingers Brewing Co. was established in January this year and the award recognises the unique positioning of its pioneering beer brand as the only beer to put men’s health before profit margins.
Aurelio, a fine 4.8% golden ale, is brewed and bottled at cost by award-winning craft brewers Hepworth & Co. It is available through Tesco and is set to be stocked by Morrisons and Ocado.
Mission to fight prostate cancer
Matt Sadler, Co. Founder, Two Fingers Brewing Co., said: “Today is a proud day. Four months ago we launched Aurelio in Tescos across the UK and began our mission to fight prostate cancer, one beer at a time. Now, we’re in Rome, in the district of Aurelio no less, and are humbled to have had our efforts recognised as leading the way in the world of beer. This is one small sip for man, one giant leap for mankind. I just hope I don’t smash the award on the way home.”
Mark Bishop, Director of Fundraising, at Prostate Cancer UK, said: “We’re delighted that Two Fingers Co. has picked up this award. This is testament to the dedication of the team in building this fantastic initiative, and going to lengths to make it a success. Their support for the cause has been phenomenal so we’re thrilled that they have won this!”
Product facts
- 4.8% alc., vol. 330ml, 1.6 units, RRP £1.89 for a 330ml bottle
- Ingredients: Water, pale ale malt, crystal malt, goldings hops, admiral hops and yeast. Contains malted barley
- Aurelio is the first of what Two Fingers Brewing Co. hope will become a much-loved family of artisan beers, each of which will give all profits to Prostate Cancer UK. Aurelio is a Latin man’s name meaning “Golden,” since their first beer is a fine golden ale. The name was also born by several early saints, not to mention a few footballers. And, it turns out, a district of Rome.
- Golden ale is Britain’s fastest growing beer variety, showing growth of 38% year on year (IRI data, Dec 2013), as drinkers increasingly turn their back on the big lager brands
About Two Fingers Brewing Co.
Two Fingers Brewing Co. was founded by seven guys who met at work; who decided to use their love of craft beer and marketing expertise to create a beer brand that wasn’t just better tasting, but better for men everywhere: a beer for mankind.
Aurelio, the golden artisan beer, is their first brew – and the only beer in Britain that uses all of its profits to fight prostate cancer.
After a successful test run with a local brewer, sold to family, friends and colleagues, the friends have spent a year creating a network of partners and suppliers to bring their beer to the nation – all of whom have agreed to work at or near cost, to show their support for the cause. All profits, at least 10p from every bottle, will be given to Prostate Cancer UK, with the remainder re-invested in building the business, brewing more beer and helping more men.
For more information about Two Fingers Brewing click here
About Prostate Cancer UK
Prostate Cancer UK fights to help more men survive prostate cancer and enjoy a better quality of life. They support men and provide vital information. They find answers by funding research into causes and treatments. And they lead change, raising the profile of the disease and improving care. They believe that men deserve better.
For more information about Prostate Cancer UK click here
About the International Beer Awards
The International Beer Awards are “The Oscars of the beer industry,” organised by Arena International as part of their annual international beer strategies conference. Hundreds of entries from around the world are evaluated by an expert judging panel of industry experts to recognise the people and brands shaping the global landscape of beer and brewing.
For more information about the International Beer Awards click here