Online food ordering site hungryhouse has launched hungryhouse Express, a UK-wide service ensuring qualifying customers will receive their food order within 45 minutes or get their next meal free. The program is part of a new hungryhouse brand strategy of continual innovation and performance-focused initiatives.
Demand from time-pressed customers
Following in-depth user research, the program has been launched in response to huge demand from time-pressed customers requesting access to even faster food. Select hungryhouse Express restaurants will deliver within 45 minutes to a local radius and customers who fail to receive their food within the time frame are able to claim their next meal free.
Promoting local takeaway partners
The initiative aims to promote local takeaway partners who already deliver within the allotted time frame. Speedy restaurants will be promoted via an extensive TV and online marketing campaign and included in a hungryhouse Express search function that will be live on the online ordering platform.
Specially developed, responsive technology has been built to support the service, enabling busy restaurants to take themselves offline when required, and allowing customers to specifically order from the fastest restaurants.
A bold move
Alice Mrongovius, UK Marketing Director comments: “Offering customers a free meal is a bold move. However, our customers have asked for it and we have given them what they want. We know many of our partners already deliver within 45 minutes so this service is making it easier for restaurants to promote their efficiency, and for time-poor customers to ensure their food will be delivered before they’ve even had time to set the table.
About hungryhouse.co.uk
hungryhouse is an online food ordering platform, enabling consumers to browse restaurant menus and read customer reviews then order and pay for a takeaway food delivery. Part of Delivery Hero, the world’s largest online food ordering network, hungryhouse has over 9,000 UK restaurant partners, which ensures it is easy to discover new cuisines or choose from local favourites. The convenient website and mobile apps have made takeaway food ordering an awesome experience, with no additional cost to the consumer.
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