Last few places remaining for this informative and entertaining debate on the future of public relations – make Wednesday 21 May a date for your diary!
The digital age with new channels of communication such as social media networks, blogs, citizen journalism and online video, means hospitality companies can get their messages to huge audiences when, where and how they want instantly. Is the PR industry adapting to this new way of working? Have PR agencies restructured their approach to servicing clients and engaging with the media? How are journalists reacting to these changes? Will PR die on its feet and ultimately become a facet of digital marketing?
These are just some of the topics our expert panel will be addressing on the night. This lively panel discussion is not to be missed if you work in public relations, digital or hospitality marketing – book now for one of the remaining places!
The Panel
Tom Chesshyre, Times travel writer and author of a number of travel books including to Hull & Back, Fast Trains and a Tourist in the Arab Spring
David Collyer, Director of Marketing UK & Ireland, Intercontinental Hotels Group, the world’s largest hotel company. Among his many responsibilities David is responsible for IHG’s full digital remit and UK PR function
Frank Barrett, Travel Editor Mail on Sunday, Britain’s biggest selling midmarket Sunday newspaper is an award winning travel writer and author of several travel books including ‘Where Was Wonderland’
Dean Harvey, Digital Development Director, Designate, whose experience in the digital world began with dial-up and whose role now is to foster a fully integrated culture at his agency.
Adam Raphael , Editor and Publisher of The Good Hotel Guide and former senior correspondent with the Observer, The Economist and the Guardian as well as being the former presenter of the BBC’s Newsnight.
Panel Chairman for the evening, Henry Hemming, CEO of TravMedia, sponsors of the meeting, will be presenting the results of a pre-event survey. For an opportunity to take part in our PR survey please complete the questionnaire via this link. The names of all participants will be placed into a draw for an opportunity to win a bottle of PR (Pol Roger) champagne. Deadline for survey entries Monday 19 May. Draw to take place on the evening.
Date: Wednesday 21 May 2014
Networking: 6.30pm – 7.00pm
Panel Session: 7.00pm – 8.30pm
Networking: 8.30pm – 9.00pm
Venue: The Holiday Inn Regent’s Park, Carburton Street, London W1W 5EE
Nearest tube: Great Portland Street
Cost: £20 HMA/CIM/CIMTIG/HOSPA Members | £25 Non Members | £15 Student
To include wine, soft drinks, canapés
To book online for this event click here
CPD Hours: 1.5
Follow us on Twitter @HMAinfo and tweet about this event using #TheGreatPRDebate