Enterprise, the leading specialist operator of leased and tenanted pubs in the UK, has launched a new Food Club in partnership with Brakes, leading supplier to the foodservice industry in the UK.
The Enterprise Food Club offers tailored support to publicans, helping them to ensure they have the best menu for their customers, while providing deals, discounts and promotions to members.
Importance of food to pub businesses
The initiative has been developed in response to the increasing importance of food to many successful pub businesses. It will support publicans who already serve food as well as introducing new offerings to interested wet-led pubs, with the aim of helping them to boost profit and increase customer satisfaction.
James Armitage, Head of Marketing at Enterprise said: “We’re committed to helping our publicans make a success of their business, and for many, food has become a really important part of running a profitable pub. This partnership with Brakes will ensure our publicans have access to high quality food at great prices, along with specialist advice that will help them keep customers happy and boost profitability.”
Practical help + introductory incentive
As a member of the Enterprise Food Club, publicans will be offered help with effective menu design along with advice on ingredients, food presentation and pricing. Other benefits will include access to specialist fish and seafood through M&J Seafood, a business within the Brakes Group, along with regular promotions on catering equipment and discounts on core Brakes lines. As part of an introductory incentive package, publicans will receive a free bottle of Smirnoff Red vodka and a case of Old Mout cider when placing their first order as an Enterprise Food Club member.
Enterprise publicans can join the Food Club, whether they are current or new customers of Brakes, by visiting brake.co.uk/enterprisefoodclub quoting ‘ENTERPRISE’, by contacting their Brakes sales representative, or by calling 0845 606 9090. Alternatively, they can speak to their Enterprise Regional Manager or Customer Account Manager for more information.