JUST EAT is to be Derby County FC’s new main shirt sponsor. The two parties have signed an undisclosed three-year deal which will see JUST EAT’s company logo displayed on the front of the Rams’ shirts starting from the beginning of the 2014/15 season.
Derby County have reached the play-offs for promotion to the Premier league next season which, if achieved, would provide considerable additional exposure for JUST EAT.
JUST EAT operates the world’s largest online marketplace for ordering takeaway online, providing consumers with an easy and secure way to order food from thousands of local takeaway restaurants, online via desktop, tablet, mobile or app. Last year alone, JUST EAT processed over 40 million orders and generated nearly £700M in food orders for our 36,000 strong and growing restaurant partners worldwide (over 20,000 in the UK).
Joint activities
Derby’s relationship with JUST EAT will include a wide range of activity including experiential stunts during matchdays, joint activity on the Rams and JUST EAT’s social media channels, plus sponsorship of a specific Derby County Community Trust Project. Derby County’s President & Chief Executive Sam Rush said: “We are delighted to have an international brand of JUST EAT’s stature becoming our shirt sponsor for the next three seasons.
Synergy between live sport and takeaway food
Graham Corfield, UK Managing Director of JUST EAT, said: “This announcement is our first significant venture into sports sponsorship and signifies an exciting new partnership for the brand. We’re hugely thrilled to be sponsoring Derby County Football Club at such a promising time in the club’s history.
“There’s a real synergy between live sport and takeaway food and we think we have a lot to offer as a brand in the football world. We can’t wait for next season to kick-off and will be cheering the Rams on in the Play-Off Final.”