Newburn Bakehouse, Warburton’s dedicated gluten and wheat free range, continues its growth into the food service market by launching its gluten free wraps into two of the most well-known global coffee companies, Starbucks and Costa.
The partnership highlights the success of Newburn’s gluten and wheat free wraps which are one of the best performing products in the range, following their launch last March.
Costa commitment to gluten free
Produced in partnership with Costa, the Gluten Free Chicken and Basil Salad Wrap is the first savoury gluten free product to be offered by the coffee shop chain in the UK. It will go on sale from 1st May across all Costa Coffee shops nationwide, priced at £3.75 each.
Costa has demonstrated its commitment to the gluten free sector by partnering with trusted experts and independent charity, Coeliac UK, to gain approval of its wraps. In addition, the Costa Gluten Free Chicken and Basil Salad Wrap is the first gluten free product within a coffee shop to receive accreditation from Coeliac UK.
Starbucks rolls out Gluten Free Veggie Wrap
Furthermore, following a successful launch into selected shops earlier this year, Starbucks is now rolling out their Gluten Free Veggie Good Houmous Wrap using Newburn’s hero product to shops nationwide, The wrap provides a much needed option for consumers – not only is it gluten free but also suitable for vegetarians, a source of fibre and one of your five a day. The Gluten Free Veggie Good Houmous Wrap launched nationwide this month, retailing at £2.99 take away / £3.59 eat in.
Newburn Bakehouse
Newburn Bakehouse entered into the food service market in September last year after La Tasca added the gluten free wraps to their menu.
Chris Hook, Director of Newburn Bakehouse by Warburtons, said: “It’s a known fact that eating out is one of the biggest challenges people with food intolerances face – our loyal customers tell us this every day. So it’s great to see big brands taking the lead in the gluten free food to go sector.
“As mainstream demand for Free From continues to increase, we expect to see more and more establishments recognising the market opportunity with this fast growing audience. I just hope they come and talk to us, after all it’s a complex food area that requires experience and knowledge.”
Warburtons’ Newburn Bakehouse products are baked in a dedicated, gluten free and wheat free bakery in Newburn, Newcastle, from which the range takes its name. All Warburtons’ Newburn Bakehouse products are baked by a dedicated team of bakers, they combine generations of Warburtons passion and know-how to produce a range that has won many awards for quality and taste.
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