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Caffè Culture delivers visitors and strong interest

By James Russell: Caffè Culture delivers visitors and strong interest

May 21, 2014

 Last week’s Caffè Culture Show was, once again, visibly a success when H&C News attended:

crowded aisles do not always represent a successful event (quantity over quality), but it was clear that visitors were fully ‘engaged’ both with the exhibitors and their products, and with the Business Theatre and the Taste Experience Stage.

Of course, it’s not difficult to revel in the aromas, tastes and sounds of the café and coffee shop industry, but hundreds of exhibitors and thousands of trade visitors came together to network, promote and appreciate the most recent developments and latest trends in this burgeoning sector.

Over 200 exhibitors and upwards of 4,500 visitors made their way to London on 14 – 15 May 2014, for the 9th edition of the Caffè Culture Show. The popular event remains the leading focal point of the industry, attracting buyers from big chains, smaller independent operators and those looking to make the most of the significant opportunities available from a quality hot beverage and food offering.

Artisan Food Market

New to this year’s event, visitors were full of praise for the Artisan Food Market. Bringing together innovative independent companies and a vibrant display of delicious, mouth-watering products all made with the highest quality ingredients, the market created a bustling village-like atmosphere on the show floor.

Also new to this year’s show was a comprehensive seminar programme focusing on the rapidly growing street food market, led by Richard Johnson, author of Street Food Revolution and the voice of the Street Food scene in the UK. The programme saw hundreds of engaged visitors make the most of this free expert business advice.

The Caffè Culture Business Theatre and the Caffé Culture Taste Experience Stage in association with Unox once again proved to be a big success drawing crowds keen to gather free business advice from industry experts across all areas of coffee shop service and see live demonstrations on ways to improve beverage and food preparation and presentation.

Positive feedback

Cheryl Carroll, Event Director, comments:

“This year’s show has been a fantastic success, attracting a very similar number of visitors to last year’s show, something which only goes to show the stability in the market. With the event showcasing an extensive range of new products and services and with an enlightening schedule of business seminars and product demonstrations which were extremely well attended, we have received some very positive feedback.

“New additions and features such as the Artisan Food Market and Networking Café on the show floor and a focus on the growing trend for Street Food and Artisan Baking allowed visitors to glean insights and tips from those who are championing these opportunities. All in all, the general feedback from exhibitors and visitors alike has been resounding in the fact that the Caffè Culture Show continues to be the pinnacle trade event in the industry.”

A full list of exhibitors, together with images of the show and details of the new products showcased can be found here

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