Autumn 2014 marks the return of the hugely popular Bring Home the Harvest campaign, for British Food Fortnight, which aims to bring together communities from across the UK to help rekindle the age old tradition of celebrating the Harvest.
Building on the success of last year’s inaugural event, Tesco plc will be the main sponsor. This partnership will help the campaign to champion what is great about British agriculture, and to inspire people to explore and enjoy the diverse range of British food that autumn delivers.
British Food Fortnight Founder, Alexia Robinson said “We are very pleased that Tesco is supporting our Bring Home the Harvest campaign. We have a shared passion for British food and their help will enable us to widen our nationwide activities.”
As the largest showcase of British food on the national calendar, the campaign aims to spread #HarvestFever and is encouraging more communities, more schools and more young people to start planning their Harvest activities now.
What’s Happening?
A challenge to find the community and the school or group of young people who organise the most imaginative and inclusive harvest celebration; a fun social media campaign; and the National Harvest Service for children. Plus the event’s annual drive to encourage shops, pubs and restaurants to run British food promotions during the Fortnight. Activities include:
Bring Home the Harvest in your Community: In association with The Telegraph we are searching for the new Harvest Heroes – the community and the groups of young people that organise the most innovative, inclusive and imaginative harvest celebrations during British Food Fortnight.
The competition winners will be selected by Harvest Heroes from the world of food and farming including: The Secretary of State for the Environment, Food and Rural Affairs, Raymond Blanc, Adam Henson, Chris Collins, Blue Peter gardener, and Philip Clarke, Chief Executive of Tesco. The adult winners will be treated to a behind-the-scenes tour of the new National Heritage Garden at Belmond Le Manoir aux Quat’Saisons, Raymond Blancs Michelin Starred restaurant, and the younger winners will receive an action-packed gardening workshop with Chris Collins and cookery equipment from Tesco Home Range.
Harvest fare on menus
Pubs and restaurants, from the small to the very large are invited to join in with celebratory Harvest menus during British Food Fortnight. Food service outlets – led by ARAMARK – British Food Fortnight’s long standing sponsor, Centre Plate, Enterprise Inns, the Hospital Caterers Association and Whiting and Hammond will be taking part with special food promotions and offers.
What resources are available to help people take part?
Look out for details of all the activities, lots of ideas for taking part and 14 things people can do – one for each day of British Food Fortnight – to join in the fun and bring the harvest alive in their home. Be the first to hear the news, follow the activities on Twitter @LoveBritishFood, #HarvestFever, Facebook: Love-British-Food
Want to find out more? To find out how you can take part, download promotional material, sign up for monthly updates on the latest British food news and for details of what is happening near you, see www.lovebritishfood.co.uk or email info@lovebritishfood.co.uk