The good old days of cosy relationships between PR agencies, hotels and journalists involving lunches, press releases and hoped for coverage are long gone. The digital age with new channels of communication such as social media networks, blogs, citizen journalism and online video mean hotels can get their messages to huge audiences when, where and how they want instantly.
Is the industry adapting to this new way of working? Have PR agencies restructured their approach to servicing clients and engaging with the media? How are journalists reacting to these changes? Will PR die on its feet and ultimately become a facet of digital marketing?
These are just some of the topics our expert panel will be addressing on the night. This lively panel discussion is not to be missed if you work in public relations, digital or hospitality marketing.
The Panel
Tom Chesshyre, Times travel writer and author of a number of travel books including to Hull & Back, Fast Trains and a Tourist in the Arab Spring.
David Collyer, Director of Marketing UK & Ireland, InterContinental Hotels Group, the world’s largest hotel company. Among his many responsibilities David oversees IHG’s full digital remit and UK PR function.
Dean Harvey, Digital Development Director, Designate, whose experience in the digital world began with dial-up and whose role now is to foster a fully integrated culture at his agency.
Panel Chairman for the evening, Henry Hemming, CEO of TravMedia, sponsors of the meeting, will be presenting the results of a pre event survey.
For an opportunity to take part in our PR survey please complete the questionnaire via this link. The names of all participants will be placed into a draw for an opportunity to win a bottle of PR (Pol Roger) champagne. Draw to take place on the evening.
BOOK NOW FOR THIS NOT TO BE MISSED EVENT
Date: Wednesday 21 May 2014
Networking: 6.30pm – 7.00pm
Panel Session: 7.00pm – 8.30pm
Networking: 8.30pm – 9.00pm
Venue: The Holiday Inn Regent’s Park, Carburton Street, London W1W 5EE
Nearest tube: Great Portland Street
Cost: £20 HMA/CIM/CIMTIG/HOSPA Members | £25 Non Members | £15 Student
To include wine, soft drinks, canapés
Please book online for this event at: www.cim.co.uk
Alternatively send an email to hmamig@gmail.com
CPD Hours: 1.5
Follow us on Twitter @HMAinfo and tweet about this event using #TheGreatPRDebate