Insights highlight compelling revenue-driving opportunities for hoteliers
Sky has commissioned independent consumer and hotelier research revealing what customers expect when it comes to in-room entertainment and the associated revenue-driving opportunity for hotels. The company will be sharing these insights for the first time at Hotelympia (28th April – 1st May) at stand number 3931.
Alison Dolan, Deputy MD for Sky Business, will also be discussing these findings in her In-Room Entertainment session at the show’s HOSPACE Hub Technology Presentation Theatre on 1st May at 1.30pm. She commented: “Guests’ expectations of in-room entertainment have changed a lot; they now expect a lot more from television in their hotel room. Our Sky In-Room product allows hotels to meet these expectations, to help boost their room and beverage sales, attract positive reviews, drive increased repeat visits and improve customer loyalty.”
In addition to revealing the new research study, Sky will also be demonstrating its Sky In-Room proposition at the show. Sky In-Room delivers award-winning TV to guests to create the Sky experience they enjoy at home. It operates like an in-home Sky service – a Sky box is fitted into the hotel room to give guests full control over what they watch across a wide choice of HD channels including sports, movies and entertainment.
Hotels can choose between a number of channel packs, allowing access to more than 300 channels via digital satellite. This provides hotels with the flexibility to either offer Sky’s full range of content, including six dedicated Sky Sports channels, a range of award-winning entertainment, news and music channels, or to tailor it accordingly to their guests’ needs.