The 4-Star, 110-bedroom Holiday Inn Bromsgrove has been acquired out of administration by Kew Green Hotels.
The hotel was brought to market earlier this year by Christie + Co on the instruction of David Oprey, Richard Toone and Adrian Hyde from Chantrey Vellacott, Joint Administrators of Pederson (Bromsgrove) Limited. An extremely high interest in the hotel saw multiple viewings and offers, with the final sale price being above the £3.95 million asked for it.
Joins 18 Holiday Inn-flagged hotels
Gavin Wright, Director of Hotels in Christie + Co’s Birmingham office, says: “The Holiday Inn Bromsgrove is an excellent acquisition for Kew Green Hotels, adding to its 18 other Holiday Inn-flagged hotels. It is a well-invested, purpose-built hotel with extensive leisure, meeting and conference facilities, so meets all the requirements of the serious operator.
“The sale above the asking price is indicative of a growing strength in the UK hotel market, with sites both in London and regions such as Birmingham generating great interest and good prices.”
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