Parents across the country will provide a £2 billion boost to the UK economy by splashing out on activities to keep their children entertained this Easter, according to a new consumer report out today. On average British parents will fork out £478.25 on a short Easter break and four day trips.
The study conducted by Travelodge surveyed 2,500 British parents and key research findings revealed that over a third of (35%) of British households will take a short Staycation break this Easter – spending an average of £321.53 on this break.
Seaside back in vogue
Interestingly, the traditional British seaside break is back in vogue as it tops the list of Staycation destinations this Easter. Of those taking a short break, 37% are taking a traditional British seaside holiday this Easter. Over a quarter (26%) of parents will take a break in a UK city and 14% are planning to spend quality time together exploring the great British countryside by taking a rural break.
Staycations a good value option
Further research findings revealed that four out of ten parents stated that a Staycation short break was a good value option in helping to keep their children entertained this Easter, due to the high cost of holidaying abroad in the school holidays.
Over half (55%) of parents surveyed felt it is important for them to teach their children that the UK is a great holiday destination so that they could appreciate their country and gain a better understanding of its heritage and history.
The top 20 Staycation destinations for family getaways this Easter:
| 1 | Blackpool | 11 | North Wales |
| 2 | London | 12 | South Wales |
| 3 | Birmingham | 13 | Liverpool |
| 4 | Cornwall | 14 | Bristol |
| 5 | Brighton | 15 | Norfolk Broads |
| 6 | Cardiff | 16 | Scarborough |
| 7 | Devon | 17 | Newcastle |
| 8 | Bath | 18 | Great Yarmouth |
| 9 | Edinburgh | 19 | Bournemouth |
| 10 | Lake District | 20 | Clacton on Sea |
Single night stays in two different areas
Shakila Ahmed, Travelodge Spokeswoman said:
“Our data shows a new trend, with savvy parents foregoing a traditional two night stay in one location for a single night stay in two different areas. For example, we have seen families book a one night stay in Blackpool and then a one night stay in either Liverpool for a city break, or in the Lake District to see the countryside. A multi-location short break is a great way to see more of the UK within one trip as it offers great value and makes children think they have had a longer holiday.”
Over a third of families (36%) will be taking a day trip to visit family this Easter and one in ten grandparents (10%) have planned to take their grandchildren away on a UK break this Easter.
Couponers
The research also revealed that we have become a nation of ‘Couponers’. A concept very popular in the USA, a quarter (23%) of respondents admitted that searching for money off vouchers has became a part of their daily routine – and they will spend at least three hours every week looking for money saving coupons to help boost their household budget.
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