Fuller, Smith & Turner P.L.C., the London brewer and premium pub company, has unveiled the world’s first beer pipeline. Starting at Fuller’s home in Chiswick, The Griffin Pipeline will stretch to its new Heathrow airside pub – London’s Pride at Heathrow’s Terminal 2: The Queen’s Terminal.
Passing through 8.3 miles of pipes, under the M4, London Pride will be the first ale, indeed the first beverage, to be transported by pipeline directly to the pub. This revolutionary transport will deliver London Pride directly from the hands of the brewers to the pump that serves the pint.
Tests have been conducted with positive results. Most notably, the Mawson Arms on the corner of the brewery site is now being served using a short-range pipe network. London Pride is being pumped directly from the tanks into the Mawson Arms, making sure that a pint of London Pride is exactly how it should taste.
Ian Bray, Managing Director of Fuller’s Beer Company, said: “The Griffin Pipeline is a huge leap forward in our distribution capabilities. Moreover, this will play a vital role in our Green initiatives as it will drastically reduce our West London Carbon Footprint.
“You might have noticed the road works on the M4 recently, we would like to apologise for any disruptions this venture has caused to motorists in the area. We are proud to be at the forefront of this venture and are excited about the possibilities of this advancement for the future.”
Ben Crowley, Head of Food and Beverage at Heathrow, said: “It has been an honour working on this project and we are excited to be the first location to be served directly by The Griffin Pipeline. We selected Fuller’s for Terminal 2 for their innovative spirit but also their strong British heritage and we are eagerly anticipating their opening on 4 June.’’