A ground-breaking collaboration between Club Wembley and Wallpaper magazine has seen the stereotypical perception of corporate hospitality transformed with the leading design publication giving the Directors’ Box at the world famous stadium a modern style transformation (above).
Overseen by the Wallpaper Editor-in-Chief, Tony Chambers, the magazine’s talented interiors team has spent the last six months working with Club Wembley to create a contemporary twist on event hospitality. Crossing the boundaries between a hospitality area, a lounge and a work hub, Wallpaper has subsequently created a thoroughly modern re-interpretation of the conventional, generic event hospitality facility.
Club Wembley
As the world’s most iconic stadium, famed for hosting leading football, sporting and music events, Wembley Stadium has long been regarded as the most famous venue in the world. When the new Wembley Stadium opened in 2007, as well as being one of the most technologically advanced stadia, it also provided an unrivalled hospitality offering. Club Wembley has a total of 160 private boxes and more than 14,000 hospitality seats in total.
The partnership with Wallpaper has seen the two organisations create a truly unique offering to dispel the common image of corporate entertaining being stale and dated.
Stylishly reflecting the modern day requirement
Using a palette of contemporary colours and finishes, unusual accessories, artworks and eclectic furniture sourced from the most interesting designers worldwide, every element of the interior stylishly reflects the modern day requirement.
Heath Harvey, Club Wembley Director, said: “The partnership between Club Wembley and Wallpaper magazine is an excellent example of how far the hospitality market has come in recent years. Hospitality is a premium experience and as such, our clients demand the type of premium product they find elsewhere in their lives.
“Gone are the days of the stadium hospitality experience taking place in a room that resembles a bland boardroom. Our clients come from a range of industry sectors, from financial to creative, and they crave a contemporary setting and experience to match the world class entertainment on the pitch.”
About Wallpaper
Truly international, consistently intelligent and hugely influential, Wallpaper is the world’s most important design and style magazine. Wallpaper has readers in 93 countries and has unparalleled success in reaching the design elite right across the globe. With 12 themed issues a year, a limited-edition cover by a different artist or designer each month, nearly a million Twitter followers and a monthly iPad edition, Wallpaper has evolved from style bible to internationally celebrated brand.
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Before the style makeover: