Leading Japanese restaurant group YO! Sushi has unveiled its brand new TV ad campaign showcasing a delicious range of new hot and cold regional speciality and street food inspired dishes paired with an edgy dance vibe. The TV ad directed and produced by Kent Lyons, features YO! Sushi’s new line-up of Japanese inspired dishes that’s designed to whet the appetite of millions of hungry customers across the country.
Punchy fast pace soundtrack
The soundtrack used is called ‘Hueboy’ and is produced by up and coming DJ, Tielsie, representing the brand’s support for undiscovered talent trying to break through into the business. The track was selected for its punchy fast pace which helps to convey the personality of the brand and lends itself hand-in-hand to the fun and exciting dining experience available at YO! Sushi. The new 20 second commercial will appear over a three week period across channels including ITV, E4, C4, Sky, MTV, Fox and Box 7 from 25 February.
Social media support
YO! Sushi will support the TV ad campaign with a 47 second video edit of the ad on www.yosushi.com/newmenu and YouTube channel with competitions for both Facebook and Twitter linking back to the creative. Social media followers on either Facebook or Twitter will have the chance to win a taster menu for them and a friend to try all 12 new dishes – being a winner never tasted so good!
One free dish offer
In addition, brand new customers to YO! Sushi can try one free dish when they dine in, spend a minimum of £5 and complete a voucher in-store until Sunday 16 March. The YO! Sushi menu is currently available in restaurants across the UK and offers diners a taste of Japan with 80 hot and old dishes including soups, rice or noodle-based dishes, salads, tempura and desserts.