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The YBFs are back to celebrate talent driving Britain’s emerging food scene

By James Russell: The YBFs are back to celebrate talent driving Britain’s emerging food scene

March 3, 2014

The YBF Awards 2014 are open for another enthralling year of entries – in a nationwide search to discover, embrace and celebrate the unsung heroes that are set to shake up the food and drink world and become the faces of the future.  

Once referred to as the ‘big boy leaders of the food world’, The YBFs are famed for shining a spotlight on the boldest, the bravest and the most exciting culinary brains in the country, redefining the way we look at food.

Unlike the average ‘best restaurant’ or ‘best bar’ awards, The YBFs are on  a  mission  to  scour  the  country  for  the  nation’s  best  and  brightest  butchers,  bakers  and cocktail makers, as well as food writers and entrepreneurs.

The Judges

The YBFs welcome the return of its distinguished long standing judges: Petra Barran – founder of KERB, god of gastronomics Nuno Mendes once of Viajante, now of The Chiltern Firehouse, queen of culinary critique Marina O’Loughlin, and jellymongers Bompas and Parr, as well as introducing new faces for 2014 including James George and Richard Turner of Turner & George, the butchers and purveyors.

The past two years have seen The YBFs unearth the UK’s finest home grown talents, including Charlotte Harbottle, of Girl Butcher fame, The Rib Man Mark Gevaux and Michelin starred chef and restaurateur Tom Sellers, of celebrated Restaurant Story.

Showcasing talent

Lily Vanilli, co-founder of The YBFs and judge of the baking category says, “In the last two years the YBFs has showcased some of the most talented new chefs, bartenders, baristas and bakers in the UK. With  British  food  and  drink  rising  in  popularity  and  acclaim,  this  new  wave  of entrepreneurs is challenging convention and revolutionising the way we look at food. The YBFs are about celebrating passion, innovation and creativity and we are very excited to meet this year’s entrants. If the calibre of previous years is anything to go by, The YBFs 2014 promises to spotlight something truly inspirational.”

8 categories

In their search across Britain, The YBFs Awards invites food enthusiasts to enter any of its eight diverse categories:

  • Alcohol, judged by Tony C
  • Street-Food, judged by Petra Barran, Nicola Smith and Claire Kelsey
  • Experiential, judged Bompas and Parr and Alexa Perrin
  • Baking, judged by Lily Vanilli  and Daniel Stevens
  • Meat, judged by James George and Richard Turner
  • Chefs, judged by Nuno Mendes
  • Food Writing, judged by Marina O’Loughlin
  • Coffee, judged by Tim Williams and Marco Arrigo
  • Honorary, judged by The YBF Founders

The  awards  are  open  to  anyone  –  from  DIY  charcuterie-makers  or  street  food  entrepreneurs  to established pros in the kitchen; The YBFs are simply looking for food and drink lovers who act on their passion  and  who  believe they  encompass the  YBF spirit  of originality  and passion.  As long as your creative project fits into one of the eight categories you’re in!

Winners will not only receive one of the hottest stamps of approval in the food world, they’ll also have the help and support that they need to achieve their foodie ambitions, as well as the opportunity to show off their skills at the Awards evening, as part of an ‘exhibition’ to herald this new movement.

The YBFs have been created by three food and drink pioneers who believe there is a movement that is making food and drink the new art. Food journalist and Editor, Chloe Scott-Moncrieff, creative baker and founder of Lily Vanilli – Lily Jones, and Amy Thorne, founder and MD of TASTE PR.

For more information click here

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