The Cranleigh Boutique has won the national award in the ‘Best Use of Social Media’ category (up to £25,000) at the prestigious ‘Travel Marketing Awards’. The accolade was presented to the small Lake District Hotel in front of an audience of hundreds, with the Cranleigh’s owner Stephen Hargreaves accepting the trophy on stage with Hotel Manager, Emma Johnson (pictured above).
The Travel Marketing Awards, now in their sixth year, has evolved into one of the most credible events in the travel industry calendar and is the only travel industry event of its kind. Created to recognise marketing excellence in the travel industry, the occasion is organised by the Chartered Institute of Marketing’s Travel Industry Group (CIMTIG).
“All of the judges were extremely impressed by the Cranleigh Boutique’s fantastic Facebook campaign and by the results that were generated from these efforts.” said the Travel Marketing Award’s spokesperson, Tracy Phillips.
Infamous for its outstanding social media!
The Cranleigh boutique, based in Bowness-on-Windermere, has become infamous across the North West for its outstanding performance in the field of social media, with their Facebook audience amassing more than 85,000 ‘likes’ in a one year period – more than The Dorchester, The Savoy and The Ritz – combined.
They also scooped the award in the ‘Best Use of Social Media’ category at the National Entrepreneur Awards in September 2013, in addition to winning the award in the ‘Tourism and Hospitality’ category of the CN Business Awards in October.
Stephen Hargreaves commnted, “This is an esteemed national event and with the quality of major UK companies entering such as P&O Ferries, we honestly didn’t believe we would even be nominated, let alone win! We have pro-actively embraced social media at the Cranleigh and have achieved remarkable results. We are delighted to have been recognised on a national level for this commitment and are once again thrilled, that the spotlight is being shone on the Lake District in terms of excellence and success.”
About The Cranleigh Boutique
The Cranleigh Boutique in Bowness-on-Windermere was founded in 2007 by owners Stephen and Louise Hargreaves and has become the destination of choice for those seeking a luxury break in the Lake District.
In February 2013, it was named the most romantic destination in the UK, and 3rd in the world, by travel site, Trip Advisor. In September 2013, the Cranleigh Boutique won the award for ‘Best Use of Social Media’ at the National Entrepreneur Awards and was runner up in the ‘Hotel of the Year’ category at the Westmorland Gazette Business and Tourism Awards. In October, they won the award in the ‘Tourism and Hospitality’ category at the CN Group Business Awards.
Together with eighteen designer rooms at the Cranleigh, and now the launch of exclusive boutique house –The Hideout – Stephen and Louise have created a very intimate offering and the ultimate accommodation experience in a beautiful setting.
With great vision for the future, Stephen and Louise will, this year, be launching their next project – a luxury accommodation experience on Lake Windermere, which will be unique.
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