Pickled Walnut, the Birkenhead-based catering and events company, has attracted new investment in a deal which will lever ambitious, nationwide growth for the business.
The investment will see the creation of an all-encompassing hospitality group including catering, new leisure contracts, and venue and event management. The new business also has plans for acquiring its own venues.
The new business will be headed by existing director Jamie Anderson alongside new MD investor Jamie Lyne, a Yorkshire-based leisure entrepreneur.
Jamie Anderson, who continues responsibility for business development and branding, said: “We have traded Pickled Walnut for seven years now and felt it was time to take on board investment and further expertise to take Pickled Walnut to its full potential.”
Jamie Lyne, MD, added: “We are really excited about investing into Pickled Walnut and working to build this exciting, independent businesses into a nationwide player. Pickled Walnut is an attractive proposition because of its quality, brand recognition and reputation in the marketplace.”
The deal also sees other new directors appointed to the board and additional expertise in the industry in the shape of Mark Seymour Mead, who is MD of food business Stewed!, who will act as logistics director. The other directors in the company are Mark Kershaw, who retains the operations director remit and Simon Ryan, a business and growth expert in the hotel and leisure sector, as finance director.
The Pickled Walnut companies –Pickled Walnut Catering, Pickled Walnut Events, Food@… By Pickled Walnut and Pickle Me Quick– will operate under the new company.