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Missoula scoops MIDAS Best New Concept Award within months of launch

By James Russell: Missoula scoops MIDAS Best New Concept Award within months of launch

March 12, 2014

Missoula, Montana Bar & Grill has scooped the prestigious award for Best New Concept at the Menu Innovation and Development (MIDAS) Awards held in London last week.

The win for Missoula is a real accolade for the brand, which opened its first site in Milton Keynes in December and second venue in York last month.

The award was presented to Perry Huntley, Head of Food Development at Stonegate Pub Company, on behalf of Missoula, Montana Bar and Grill. Receiving the award, on behalf of development chef Michele Mawhinny and the team, he commented, “We are over the moon about winning this award, not least because it was judged by a panel of leading industry experts and peers.

The authenticity of quality American dishes

“We are really proud of our new concept, which reflects the passion and the pride of the state of Montana, while the food combines the authenticity of quality American dishes.

“We have worked closely with our suppliers to ensure the menu is a genuine reflection of a true Montana restaurant, sourcing ingredients such as our UDSA steaks from farms across the American Plains.”

The menu is packed with genuine American dishes.  Breakfast takes a new twist with stacked American waffles and Scramblers, available until midday.  Throughout the day you can choose from a selective menu that includes such delights as The Big Pig Sandwich – a feast of Hickory BBQ pulled pork with all the trimmings. The evening sees the best in beefsteak rolled out – premium USDA steaks that are nothing less than melt-in-the-mouth affirm their quality status.

This is the second MIDAS award for the Stonegate team having won the City and Bar dining category with the Slug and Lettuce brand last year.

About Stonegate

Stonegate Pub Company is the largest privately held managed pub operator in the UK with revenues in excess of half a billion pounds and employing over 12,000 people.  The company has 625 pubs which are split into the following segments: Classic Inns, Local Pubs, Great Traditional Pubs, Slug and Lettuce, Scream, Yates, Bars & Venues, Missoula, Living Room, Smith & Jones and Varsity.

For more information click here

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