The Kenco Coffee Company is launching a ‘Make Every Cup Count’ campaign with the goal of providing 500 million glasses of clean water to South American coffee farming communities.
From the 1st March until 31st December 2014, Kenco will donate one glass of clean water for every cup of Kenco Vending, Roast & Ground and Kenco 2Go sold, meaning coffee lovers across the country can make a special difference in someone’s life – just by enjoying their favourite coffee.
Clean water can also be donated to the cause through the Kenco Rewards club scheme. To do so, consumers can enter the unique code found on packs of the Kenco soluble tins and bags range at mykenco.com/professional. 1 point is equal to 10 glasses of clean water.
Frederique Lock, Senior Brand Manager for The Kenco Coffee Company, said: “At Kenco we believe in doing things the right way. That’s why we are proud to work with partners such as Pronatur to provide access to clean water in South American communities via our Make Every Cup Count campaign.
“By working with Pronatur, we were able to identify the local need for easy access to clean water. Families now have a source of clean water for at least 25 years, thanks to the installation of water tanks in their communities. This allows them to focus their energy on where their passion really lies, whether that be caring for the family or focussing on building a prosperous business.
“With your help, we can make a real difference and provide at least 500 million glasses of clean water for them.”
The campaign is part of Mondelēz International’s Coffee Made Happy initiative, which plans to help 1 million coffee farmers become successful entrepreneurs by 2020.
To achieve this mission, Mondelēz International is investing a minimum of $200 million in giving coffee farmers the skills they need to run profitable, sustainable and innovative businesses, as well as access to infrastructures and resources to be better connected to markets and prosperous communities.
So what are you waiting for? Make Every Cup Count!